Patch It Up Pro
Free DTF Transfer Pricing Calculator
Short answer: Price a DTF transfer by combining ink and film cost, labor, overhead, spoilage, and selling costs, then applying your target gross margin. Enter the transfer size and cost assumptions below to calculate unit cost, recommended price, and order profit.
Formula
Recommended price = total unit cost ÷ (1 − target gross margin)
Assumptions
- Material cost is entered per square inch and multiplied by transfer area.
- Labor and overhead are allocated per order, then divided by sellable quantity.
- Spoilage increases required production quantity but not customer quantity.
- This is an estimate; shipping, sales tax, and unusual art/setup work are not included unless added to overhead.
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Frequently asked questions
- What gross margin should a DTF shop target?
- Many shops model 50% to 70% gross margin before marketing, admin, and tax, but the right target depends on local price, volume, service, and equipment utilization.
- Should I price by square inch?
- Square-inch pricing is a useful base, but minimum order, setup, quantity, and service level still matter. Use the calculator to keep those costs visible.
- How do I include a rush fee?
- Calculate the normal price, then add a separate rush multiplier or flat fee based on the labor and schedule disruption required.